The Winnipeg story is changing, what stays the same is our authenticity.

Winnipeg: Made from what’s real.

In our emblem, some can see:

• The "W" for Winnipeg and the "M" for Manitoba.
• Some see a sun on the horizon, a fitting symbol of our radiating optimism and warmth.
• A snowflake, reflecting a steely determination crystallized over generations.
• A cog, for our industrious roots

The dominant red colour references:

• Our economic development and tourism connections with Travel Manitoba and the Government of Canada but is a slightly warmer red representing Winnipeggers’ warmth, generosity and passion for our city.

The font in the wordmark was inspired by: 

• The fonts found on the old ghost signs—hand-painted pieces of advertising art—that can still be found on buildings scattered throughout Winnipeg’s Exchange District and Downtown.

We hope that when people see this logo, the connection to our unique character, as a community, is immediate. Through time and through their own experiences here, we hope they see it as a fitting symbol for a city that makes a lasting and indelible impression; a city made from what's real.